StandardsYou may have noticed the two W3C buttons below the menu on the left. These indicate that this site complies with global technical standards for web sites. Following appropriate standards ensures that a web site functions correctly with the widest possible range of computers and software. |
Today every business needs to present itself in a professional manner in day to day life and on the Internet. A web presence is no longer optional and to be effective it has to be a properly thought through professional piece of work.
Use the web to leverage your existing advertising budget, never let your company be mentioned without your web address. Advertising space is limited but you can use a little of it to steer people to your web site where your message can be as comprehensive as you wish with high quality material that could never have been used in other media.
Information on the web can be bang up to date. When designing your web site one of the decisions will be how to maintain the content. Where appropriate the answer is "You will". The site will be structured so that frequently changing data like prices, pedigree lists, special offers, availability can be easily plugged in and amended as it changes - no technical knowledge needed! Remember a web site can be the public face of a complete software system if that's what you need. Indeed it could be the private face for your employees too.
The web may be world-wide but don't be put off because your business is local, your customers can look for a local business on the web just as easily as a global one, indeed the web has the power to turn a local business into a global one!
